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>>KJR-FM is an oldies station. Classic Hits and Oldies are pretty much the same thing.<<
No they aren’t, Pat.
Classic hits stations like KJR-FM don’t play Motown or R&B hits and are very selective about their ’60s cuts. The format centers at around 1976.
@Paul – you’re right, PPM has helped some AM stations but it didn’t really help KIXI in Seattle – it has lower ratings than KVI. The new format might get a bump in the numbers but as noted above, that’s not what’s driving this flip.
@semoochie et. al – don’t hold your breath for the return of Super 62. That dog ain’t gonna hunt – here’s why: PDX already has an FM oldies station – Seattle doesn’t. That’s why KVI went oldies. Had there been an FM stick in the format KVI would have probably gone to some flavor of Hispanic to combo up with the Univision outlet Fisher owns in Seattle.
>>Where does this leave 104.5 KMCQ? <<
Still for sale. The “oldies format” is just a placeholder. They’re not running PPM encoding, so that’s why there’s no ratings.
Yes, KTTH is the remaining right-wing talk station.
Actually, KVI’s death spiral began six years ago when Entercom snagged Limbaugh for KTTH – it was their “$@ck you” for Fisher having outbid ETM for the Mariners rights. Shortly thereafter Paul Duckworth was blown out and inept programming since then has basically made the station a non-factor.
As for the new format – it’s not PPM driven – it’s cost cutting. Everyone but Christopher and Hansen are already on the Fisher payroll so it’s just more work for no more pay – and you can bet the new hires won’t be making a lot of coin (or will be voicetracked).
Plus Fisher doesn’t have to give away inventory to a syndicator any more.