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I’m with Paul on this one… This concept may have been true 30 or 40 years ago but folks in their 50’s and up are not the same now as they were even one generation ago.
The situation we have now is that traditional media are no longer the primary way to find out about new products to try.
Upper demo consumers are much more savvy with the internet now… And are at the same time still the highest users of radio and TV… It could almost be flipped, Radio no longer reaches as many teens and easily influence-able young single people with disposable income.
Therefor targeting upper demo’s with disposable income seems like it would be a no brainer in this day and age. Especially for categories like food/beverage, entertainment, etc… More than just ED and male pattern baldness so typical of the state of the art on say Sports Radio for instance.
But then again we no longer have actual sales people in the media, we have order takers from the big agency buyers who are ran by millennials and gen ex’ers who still hold on to the “get off my grass” stereotype of the upper demo.
I can’t see that happening with 100kw on 101.5 within 20 miles. What are they even thinking applying for that?
You want to leave the gain alone and let the on air processing take care of that. That’s what it is there for.
So this ATSC3, This will mean I can watch Green Acres OTA in 4k?
- This reply was modified 1 month, 3 weeks ago by Notalent.
Greg, Even a 44.1/320 MP3 will sound inferior on the air to a .WAV… The main reason being “cascading codecs.”
The modern air chain has several codecs in line… Therefor it is very important to start with the highest possible quality file.
Consider even though you can’t hear the difference between the high quality MP3 and .WAV it is still true that the MP3 file contains 20 to 30 percent of the original data.
I don’t know how old KRVM’s studio and transmitter infrastructure is, but think about it… If the OP’s MP3’s are sent to the station and then assembled into an new file that is one pass through another codec, if that file is also an MP3 then you now have approximately 20% of the data left from the original MP3. The new MP3 is either burned to a disc for playback on a CD/DVD player (another conversion from D to A) and then played through a digital console… or put into an automation system as a file through a sound card which may also be converting to a standard file type… The digital console may or may not have a digital output being used… The signal then goes to an audio processor and into the HD radio encoder… The STL, the Exciter, and finally to the transmitter. All of which will be a combination of analog and digital. Each step in the chain will further reduce every file in quality.
By the time all those conversions take place you will notice the difference.
No, You are not too picky, we need more people paying attention to quality audio.
Thank you for caring.
Or it could be asymmetrical HD sidebands, I believe that is still considered “experimental.”
KDUN was unlistenable in Coos Bay even when it was at 50kw. I don’t recall ever hearing it in Eugene, pretty much Florence to Hauser on the coast… I remember it becoming listenable around Scottsburg on SR32.
The problem being their tower site was/is in a sand dune with no ground conductivity whatsoever.
It was not on the air last time I was down that way in December.
That’s like banning buggy whipping your horse long after cars were invented… Today not many people “other than those here” would have both a home radio and the ability to record content off the air
I have a Sangean HDT-1 in my home stereo setup. It has a very good analog AM section as well. I listen to it daily. I also know a pub owner who bought the same exact receiver to play the All Blues HD 2 station on.
I live behind a hill from most transmitter sites so the HD radio picks up a clean HD signal while the analog FM is un listenable.
As mentioned above, Video production work is out there, just not in broadcasting. TV is now shedding people like radio did a decade ago. Look to craigslist and sites like indeed using video production as a search. Most all colleges and many large corporate entities have video production work going on in some form, either in house, or through a “crewing entity” that staffs people to set up and operate equipment on location. I’m not familiar any more with the PDX market but would assume OHSU, PSU, NIKE, Intel, Blazers, Timbers, Hops, etc all have video production work going on all of the time. In Seattle, MS, Amazon, Google, Boeing, UW, SU, SCC, plus sports, etc. Live sports is much bigger in Seattle of course. The cable PEG channels also hire production crews. Good Luck!
Was recently in Tillamook county, KTIL AM playing classic rock that I could not find on the FM dial.
I heard yesterdays test in Seattle… The audio was horrendous, the voice barely audible. It sounded like it had been through at least six repeaters. The voice did say it was a “National” test of the EAS.
Is Cumulus still operating without a full time engineer?
Would an example of that be Roseburg with more than one local FM having a second adjacent frequency re-transmitted at low power for a more solid signal in the downtown area which is a valley. The main signals pretty much fly right over. I’m talking about KKMX and KRSB, However the low powered stations are translators. Not sure if that’s what you meant by Class A.
Also in Roseburg a private party owns translators that re-broadcast Eugene stations, they even go so far as selling and broadcasting local Roseburg commercials on the Eugene signals.