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Entercom has put almost no effort into The Buzz for years, and now they’re seeing the result.
Here’s the text from that article:
Is a Sound about to be heard in Portland?
iHeartMedia seems to believe that Entercom is preparing to blow up Hot AC “105.1 The Buzz” KRSK Molalla/Portland and registered six “105.1 The Sound” related domains as blockers. The domains are 1051TheSound.com, 1051TheSoundPDX.com, 1051TheSoundPortland.com, TheSound1051.com, TheSound1051PDX.com, and TheSound1051Portland.com. Entercom uses “The Sound” branding in Seattle at Soft AC “94.1 The Sound” KSWD and previously used it for their Classic Rock station in Los Angeles.
A move to Soft AC would be expected for Portland as Entercom already has Classic Rock 92.3 KGON in the market. Such a move would target iHeart’s market leading AC “K103” KKCW with a 8.2 share and third ranked Classic Hits “106.7 The Eagle” KLTH at a 7.1. KRSK currently ranks fourteenth at a 3.1 share.
The translator is indeed shut down. The transmitter in the rack upstairs at Skyline is off.
The Sylvan FMs switched back to their main antenna on Thursday (10/3) afternoon. The main FM antenna had been offline since July 22nd.
Seems like that reference is an old record from back when 104.5 K283BL relayed WAY-FM’s non-commercial station from Longview.
According to the FCC database, K283BL is actually currently silent.
WAY-FM is on a commercial frequency and have a commercial license. They, therefore, are allowed to run commercials. The originating station (KFBW-HD2) is commercial, and 104.5 is in the commercial band. That’s what you’re missing.
Just because a station is religious doesn’t automatically make it a non-comm.
My guess is that WAY-FM struck a deal to simulcast their programming on KXXP for a short period until the 96.3 conversion is complete. It’s a win-win for both parties – WAY doesn’t have to shut off their translator, and the owners of KXXP have content to broadcast while they hold their license looking for a buyer. The KXXP signal is surprisingly strong in PDX. You can hear the two signals competing even on the west side (noticed it on Lombard in Beaverton).
104.5 can’t really be re-engineered and still be viable. The contours overlap on the east side pretty far. Even if moved to 104.7, the directional antenna required would send all of their signal to the west side only, making the signal in Portland unusable. There are no other usable channels to move to, either.
The best hope for the 104.5 translator is if the owners of KXXP also take ownership of the translator and continue to simulcast.EDIT: A commercial broadcaster cannot simulcast on a translator they own unless that translator is completely within the service contour of the main – so that option is out.
Something doesn’t make sense here. I wonder if MHCC wants to sell the license but they are not willing to reveal that fact at this point. In an era when many school-owned stations are being sold to offset lost income from declining enrollment, it doesn’t seem likely that they would want to go the other direction. At the very least, it seems as though the school wants the station back but doesn’t fully grasp the investment they are going to have to make to keep it viable.
Salem Communications has filed a license to cover application for K292HH (106.3) from Stonehenge Tower. It will be a translator for KPDQ-AM. It’s not on right now, but we may hear it soon.
Bustos has also applied for two other translators in Portland. One on 105.7 and the other on 94.9, both from the Skyline Tower. Of course, they are first adjacent to KFBW and KNRK. How long do you think it will take the FCC to dismiss these? How could they have made such a stupid mistake?
88.1 does cover part of the valley, but nothing like 102.7 would.
I can see EMF buying this signal for their Air1 service. They have the cash, the patience for getting power to the site, and the willingness to live with a sub-par signal in Portland and Eugene. They have lower power signals in both Portland and Eugene, and 102.7 could fill the gap in between like 107.1 does for KLove. Also, they have lower operating costs (no studio or local staff, plus they are non-comm) and that could make this signal viable for them while another operator might struggle.
Dork, we get it. You don’t like the Brew. Please stop mindlessly hijacking every thread with this opinion. The only thing more repeatative than the Brew’s playlist is your endless wining. Change the station and find something else to talk about. At least your username checks out.
I heard KYTE 102.7 while driving around Beaverton tonight. That tells me they must have made it to the air from the new site. I don’t think it was possible to hear them from their old stick in Beaverton.