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Not a regulation yet, but the thinking is there. I wonder who thought this up.
It’s certainly an attention getter.
Maybe that was the idea.A spokesperson for the Office on Highway Safety says the campaign has outperformed previous ones and has reached a demographic, young men, that is hard to reach.
That’s a great campaign.
Government is necessary, and good government adds value to our lives.
There are 4 ways our behavior is regulated: money and markets, norms, law and physics.
This campaign is employing norms to regulate behavior when the results are impacted by physics.
Education / advocacy campaigns seek to regulate with norms and they are generally more effective than law in scenarios like this one.
Good on SD. They get it.
It’s interesting that the radical liberals don’t get the humor in the slogan.
Any hint of wording in a post that might suggest less regulation of people’s lives, even in humor, brings out all of the liberal venom.
I’ll try to help you here. Let me explain. It’s pretty unlikely that even the sickest liberal government will attempt to regulate jerking off.
What a bunch of sickos.
Who started the thread? Who had the idea about “jerking off” before anyone else did? Who “drove this into the gutter” before things even got started? It wasn’t any of us lefties. 😉
The department’s director, who is aware of the double meaning, says the message is drivers should keep their car out of the ditch and their minds out of the gutter.
🙂
Jerk the wheel at your own risk! (I can’t imagine that jerking the steering wheel could be made into a ticketable offense.
I think that a much better example of what the original post was going for is the drama that is unfolding between the new UBER ride-sharing service and some city governments, such as Portland’s, which want to maintain a strict control over the operation of taxi services.
I can’t imagine that jerking the steering wheel could be made into a ticketable offense.
I interpreted “risk” in this case to be as risk to life & limb, not as a ticketable offense.
I don’t see anything about enforcement.
It was only a promotional slogan, not a regulation. I wrote the headline in humor, but the humorless on here didn’t catch on.
In any case, the promotion has been canceled due to the double meaning, which, BTW was intentional on the part of the creators.
http://www.jrn.com/kmtv/news/South-Dakota-pulls-safe-driving-ad-with-double-meaning-285636711.html
Bummer! I liked the double-double entendre, and I am slapping myself between the bunny ears for not catching that this thread was meant as a joke.
I totally get the humor!
That is why I wrote the post on norms and complimented them on a great campaign.
Text does not always convey it all, as we all know.
Your headline just added to it, Deane.
I agree and the authors of the campaign who actually admitted to it in the last link that Deane sent . You must expect this sort of thing because slowly those in charge of editing and creating such campaigns and in positions of administrative authority *are* from the Millenial generation or close to it ! And this generation has grown up with all the trappings of social media and the ‘attitude’ and direction it has taken, especially since Y2K. My daughter was born in 1984, she is over 30 now ( a late on the cusp gen-xer )..my son born in 88 is really a millennial… those of us from the baby boomers, especially, are going to notice these rather ‘glaring’ expositions coming from traditional rather stuffy “government sources”…these things are changing.
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