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A Capital Region radio station now plays Christmas music 24 hours a day, seven days a week.
WQSH-FM, once known as PopCrush 105.7, switched over to the new, festive format on Wednesday at midnight.
http://www.syracuse.com/entertainment/index.ssf/2015/03/upstate_new_york_radio_station_now_plays_christmas_music_all_year_long.html
“market research revealed a strong demand for holiday hits all year long.”
It would seem they may need to hire a better research company.
And we all know how well All-Elvis and All-Beatle radio worked.
They say it’s not a stunt, but one has to have the feeling that it is.
Cue: just kidding!
Or is there some odd niche out there?
Then again, there are a lot of holidays.
Maybe sort out music for each one and weave wall to wall warm fuzziness and on sale now into the mix.
Ugh. Glad I’m mostly on download now.
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