The Sound?

This topic contains 9 replies, has 6 voices, and was last updated by  semoochie 4 weeks ago.

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  • #42930

    semoochie
    Participant

    There is an article on Radio Insight.com about an upcoming station in Portland called “The Sound”. It could just as well be in Portland Maine but I can’t find out because it’s behind a paywall and I got nothing in my googling attempt. Has anyone heard anything about this? This is all I have: https://radioinsight.com/headlines/181154/domain-insight-10-17-is-there-a-sound-to-be-heard-in-portland/

    #42932

    fieldstrength
    Participant

    Here’s the text from that article:

    Is a Sound about to be heard in Portland?
    iHeartMedia seems to believe that Entercom is preparing to blow up Hot AC “105.1 The Buzz” KRSK Molalla/Portland and registered six “105.1 The Sound” related domains as blockers. The domains are 1051TheSound.com, 1051TheSoundPDX.com, 1051TheSoundPortland.com, TheSound1051.com, TheSound1051PDX.com, and TheSound1051Portland.com. Entercom uses “The Sound” branding in Seattle at Soft AC “94.1 The Sound” KSWD and previously used it for their Classic Rock station in Los Angeles.

    A move to Soft AC would be expected for Portland as Entercom already has Classic Rock 92.3 KGON in the market. Such a move would target iHeart’s market leading AC “K103” KKCW with a 8.2 share and third ranked Classic Hits “106.7 The Eagle” KLTH at a 7.1. KRSK currently ranks fourteenth at a 3.1 share.

    #42933

    Borderblaster
    Participant

    Hello PDX

    #42936

    semoochie
    Participant

    Thank you! That seems like a very strange move, in that Hot AC tends to sell better than its rating would indicate and The Buzz is all alone in the format. It also hasn’t been very long since its ratings were on the “high” side. If this happens, another station is bound to snatch it right up!

    #42938

    fieldstrength
    Participant

    Entercom has put almost no effort into The Buzz for years, and now they’re seeing the result.

    #42941

    semoochie
    Participant

    A three share probably translates to a much higher number in Women 25-54 and 18-49. I’ll believe it when I see it.

    #42943

    Alfredo_T
    Participant

    Fortunately, I have some extra bags of microwave popcorn. We can wait around to see if The Buzz is blown up and how the ratings do.

    #42952

    paulwalker
    Participant

    Seattle has a real Sound. Last check, Portland has a couple of fine rivers, but no Sound. Entercom just willy nilly copying a name that makes little sense? That’s my guess.

    • This reply was modified 4 weeks, 1 day ago by  paulwalker.
    #42968

    RadioHiker
    Participant

    I wouldn’t be surprised to see changes at The Buzz. It seems like The Buzz became the stepchild of Entercom after they broke up Daria, Mitch and Ted… the music and personalities aren’t that great anymore. The music sounds dull compared to other hot ACs across the country. They only have two personalities left on the air. The ratings show it… they underperform hot ACs in other similar markets. Really it’s too bad. The station was more competitive 5-10 years ago.

    #42971

    semoochie
    Participant

    OK, if The Buzz were to switch to Soft AC, which station would go with Hot AC, because it would be insane for someone not to? There’s way too much money on the table!

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