The latest trendy catch-phrase….

Viewing 13 posts - 1 through 13 (of 13 total)
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  • #8620
    mike_kolb
    Participant

    For weeks now, I’ve been meaning to share my favorite pet peeve phrase that EVERYBODY on tv & radio news has been using recently: “reach out”.

    As in, “KGW news reached-out to xxxxx for a comment”. Or, “we tried to reach-out to the suspect’s family but have not received a return call”.

    What they’re really saying is “whoops, looks as though they don’t wanna talk to us”!

    Plus, when they say “reach out” it makes it sound like they’re (somehow) trying to help, when in reality…. they’re just sticking their noses where they’re not wanted!

    Huff-huff. OK, all better now!

    #8627
    Jeffrey Kopp
    Participant

    Started as an ad campaign for Ma Bell in the 1980s.

    #8629
    Andy Brown
    Participant

    No, it started out in 1966:

    #8632
    missing_kskd
    Participant

    We reached out to touch base, get on the same page and will check in later to huddle up and get focused on syncing up…

    #8654
    Langston
    Participant

    Still better than reach around.

    #8685
    Craig_Adams
    Participant

    Whatever happened to: “We rotary telephoned them” ?

    #8694
    edselehr
    Participant

    Mike, thanks for reaching out and sharing your concerns. I’ve reached out to some people with what you said, and they reached back, with us all agreeing that you’ve reached a valid point. The use of these kind of feel-good synonyms has reached an all-time high, so much so that broadcast news has now reached beyond mere reporting, instead attempting to reach into people’s lives as counselor and savior. I may be reaching too far in saying this, but I think this has reached crisis proportions.

    #8696
    Deane Johnson
    Participant

    LOL

    #8698
    Amus
    Participant

    Wow Edselehr, that’s really reaching!

    You may have reached the limit to how many reaches you can get into a single post.

    #8701
    missing_kskd
    Participant

    Edselehr, you win.

    #8789
    jr_tech
    Participant

    While not a “catch phrase” per se, I have seen a little hand symbol used by Jan, the Toyota spokesperson in a commercial, where she says something that sounds like “tot tot” and taps the back of her arm/wrist twice with 2 fingers in a “v” formation, before uttering a short phrase. At first I thought that this gesture might have the same meaning as “air-quotes” but am unsure of that interpretation… can anybody here clarify?

    #8806
    mike_kolb
    Participant

    yeah, she’s saying “hashtag”, and making the (apparent) symbol for the hashtag. She speaks fast and not terribly clearly, so “hashtag” sounds like “tot tot”…

    #8822
    jr_tech
    Participant

    Thanks! I will listen closely next time I see the commercial.

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