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This is a Politics and Other Things continuation of the:
“Statistics Show The End is Near For Rush Limbaugh”
From the Radio side of the board.
Radio Station WIBC Admits The ‘Real’ Reason They Are Dumping GOP Extremist Rush LimbaughWhile Morgan expects some WIBC listeners to be “hugely disappointed” by the change, he said losing Limbaugh could open up the station to more advertising opportunities.”There are some, primarily, national advertisers that refuse to air commercials during Limbaugh’s show,” Morgan explained. Emmis officials began notifying its advertisers of the change Monday.
And there it is, once again – bonafide proof the boycott against Rush Limbaugh and his sponsors is not only working, it’s remarkably effective. It’s changing the face of talk radio altogether. Right now the biggest problem with radio – is Republican hate monger, Rush Limbaugh. And the hundreds of thousands of Limbaugh boycotters couldn’t be more pleased.
Advertisers can’t handle the pressure and loss of customers. Most companies, other than those run by Republican Dittoheads, are avoiding Rush Limbaugh like the plague. This was not the case in 2012. That year, self-proclaimed ‘El Rushbo’ enjoyed sitting on the king’s throne of Conservative ‘hate radio’ with a plethora of large lucrative sponsors. That all changed after he called an unknown college student a ‘slut’ and ‘prostitute’ while she advocated for insurance-paid birth control at a congressional hearing. Once Limbaugh’s rant hit social media and went viral, huge sponsors like Ford, GM, McDonald’s, Subway, Carbonite…began to pull their ads immediately after seeing the public’s outrage. Yes, the good old days are long gone for Limbaugh, though his camp begs to differ and continues to make lame attempts to derail the boycott Limbaugh used to joke about. Also, his PR team is now blitzing search engines like Google with 10 or more RushLimbaugh.com stories per day – from the same show. Guess they need those page views to generate revenue because it sure isn’t coming from sponsors.
Broadway, I know we’ve known each other a long time, but honestly, bro, you write some of the most unnecessary stuff. I just shake my head and think…there you go again.
Limbaugh’s ratings implosion is just more evidence as to how the commercial radio business is a victim of its own greed, myopia, and mismanagement, typified most clearly in the way iHeart doubles-down on Limbaugh at the expense of anything that remotely resembles fresh programming. Radio isn’t dying, but their AM talk audience, and hosts, are.
http://www.radiosurvivor.com/2015/03/06/why-rush-limbaugh-is-dragging-down-am-talk-radio/
>>The End is Near
Thought I was spot on pointing out there is a demise to all people and what happens next…necessary stuff to know…and is truth…sayin…Perhaps, I am myopic in asking the following question–what is the future (if any) of libertarian and neo-conservative rhetoric? The millennial generally does not accept either. Suspicion of the public sector, a cornerstone of talk radio today, does not resonate with Millennials (they tend to trust the government). Millenials tend to believe in communal efforts (they don’t fear that engaging in them makes them “collectivist”). Millennials also don’t care as much about gasoline prices, because cars are not as much a part of their culture as was the case for previous generations.
Unless some big paradigm shift occurs within the Millennial generation or today’s teens and tweens strongly rebel against the values of the Millennials, I don’t think that political talk radio as it exists today can continue to be advertiser friendly. The Baby Boomers are too old a demographic for the likes of advertisers, and Generation X will be out of the spotlight in just a few short years (the oldest Gen-Xers are now in their early 50s!).
It has no future in its current form. It has no future in it’s current political approach, either, in the Pacific Northwest (with some exceptions like rural Oregon and central Washington). However, it is just starting to fail over the last two years, so it can ride the down curve for another 5 before it is so obsolete no corporate manager is going to spend big dollars on it. Wait and listen, you will see.
They are all scrambling to find the next big thing for regional AM signals. Rush is done. It’s closing in on stick a fork in him time.
It’s been over a year. Since this story was lasted updated.
From the Politico website. Is Rush Limbaugh in Trouble?
The talk radio host is as influential as ever, but his business model is on shaky ground.
The “slut” incident (see above linked article) created a loss in revenue ‘overnight’ amounting to 38%. No business or individual can sustain that kind of downturn. Stations are unable to pay the huge fees to carry him, but that goes to contract renewals. Existing contracts have to play out and that’s why he is still afloat.
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