Thank you, Semoochie.
Had to re-read the new 27 October 2017 Local Ownership Rules modifications. For Sea-Tac limit is five radio stations on one service. For NYC limit is seven. 45 total stations in one market is the demarc.
Big format changes in Seattle today. After 40 years as country, KMPS 94.1 switches to Soft AC, (which is basically a softer, gold-based version of mainstream AC, but I digress). New calls expected to be KSWD.
That move prompts rocker KVRQ 98.9, to switch to country.
Early thought is if Entercom wants to keep just one country, why would they kill off the heritage brand? And for Soft AC? Perhaps they saw a hole, but I sincerely wonder how big that hole actually is.
Yes, as reported earlier on this thread. But yeah, this did happen, and some are wondering if this is just further stunting by Entercom. Soft AC from the 80s/90s? Not really a viable format here at the threshold of 2018.