Northwest Hispanic Radio Happenings forums forums Portland Radio Northwest Hispanic Radio Happenings

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    KCKX 1460AM Stayton has had La Estación de la Familia on and off for the past year or so…mostly just nothing now or carrier on also with no top of hour ID’s…looks like Bustos or Edward C. Distell needs assistance? Can’t tell if KWBY Woodburn has it’s new TX installed to 10kw days…if so the Gospel is getting out a lot further 🙂



    A check of the Newport KiwiSDR ( this morning shows KWBY Woodburn still relaying La Estación de la Familia out of Seattle but no legal IDs. At the top of the hour a list of several La Familia AM/FM outlets is ID’ed . Given the Newport signal strength I don’t think the 10 kw has been fired up yet. Oh yes, La Familia is quite a growing network. ….

    (No sign of AM 1460 other than perhaps a faint dead carrier down Newport way).

    Remote receivers are fun.




    Assuming that you’re in Portland, if KWBY were running 10KW, you’d know it!



    Bustos Media is in buying mode – This time KFNY in Centralia for $3 million. They made an apparently advantageous deal grabbing from the Oceans Trust II (iHeart Media divestiture pool) this station whose prime contour runs from downtown Seattle to Longview. I bet it will quickly shift to Spanish.. Not sure where KELA will end up as the purchase did not include it….

    Headline: Bustos Media Buys Centralia-Based Radio Station For $3 Million By Will Rubin / May 7, 2019

    A former flagship radio station of Centralia is on the verge of being sold to a Portland-based company with more than two dozen stations across four states.

    Bustos Media, LLC has agreed to purchase 102.9 KFNY-FM Centralia-Tacoma from Ocean Station Trust II, LLC for $3 million, according to and a filing with the Federal Communications Commission.

    The station has featured jazz music for the past two years as it sat in the Ocean Station trust, an offshoot of iHeartMedia, awaiting a buyer. FCC rules limiting the number of local radio stations an entity can own in a single footprint required iHeartMedia to place KFNY along with a number of other stations into a divestiture trust as a result of its acquisition of Entercom-owned stations in the Seattle area.

    The station is licensed to the city of Centralia, which does not operate it. The transmitters are located in the Capital State Forest near Olympia and in Eatonville, according to FCC filings, creating a footprint stretching from the Seattle area to the Columbia River.

    “The price seemed pretty respective to me as to what it’s worth,” said Matt Shannon, station manager and program director for Live 95.1 FM in Centralia. Shannon and Live 95.1 are not tied to the pending sale. “I’m not surprised by the sale amount. The radio industry is on track to make more money in 2019 than in any prior year, and to have more listeners. It made sense to me when I heard about it.”

    Representatives of iHeartMedia and Bustos Media did not respond to requests for comment prior to press time. Kevin Huffer, promotions director for 1470 KELA-AM in Centralia explained that when a company puts a station into a trust and on the market, it has to maintain some sort of service on the airwaves, hence the looping smooth jazz tracks of the past few years.

    Huffer and KELA are also not tied to the sale. He and Shannon spoke with The Chronicle to provide a general background and insight into transactions involving radio stations.

    “I think they got it for a bargain,” Huffer said. “It’s a huge frequency that can cover from Portland all the way up to Canada. I would bet there was a bidding war going on, because I don’t know what iHeartMedia bought it for, but I would bet it was a lot more than $3 million.”

    The frequency was home to KELA from September 1980 to February 1983, when it adopted the KMNT callsign currently in use as a country music station at 104.3-FM. It was most recently home to Alt 102.9 KFOO-FM before being swapped out for KFNY.

    “(Bustos Media) won’t have to have a studio here, but they’ll probably have to do some sort of local programing on it,” Huffer said. “The FCC will determine how much local programming is required, same as with us. Bustos Media operates 99.3 KDDS-FM as well, so they will undoubtedly be directed to have some sort of local programming for Centralia and Tacoma.”

    Most of Bustos Media’s stations, including KDDS based out of Elma, KMIA 1210-AM in Auburn and KZXR 101.7-FM in Prosser, play a heavy rotation of Spanish-language music. Brothers Amador and John Bustos founded their namesake media company in 2003 out of Sacramento, California. Their company amassed more than $100 million in private equity funding from three firms in 2004, according to Hispanic Business Magazine and the Sacramento Business Journal.

    There is little to no local Spanish language programming currently on the Centralia airwaves, though that seems likely to change in the near future.

    “It’s definitely an underserved demographic in our market, and it’s what Bustos Media is known for doing,” Shannon said. “I think it’s going to be a good thing.”




    Bustos Media buying again…

    I saw this story in RBR and elsewhere about Bustos Media’s buying spree. Given that the “La Campesina” network has other stations out they want to unload I suspect Bustos or others may end up with additional Chávez properties.

    (Royal City is between Moses Lake and the Tri Cities. Jacobs Radio out the of Tri Cities also has a Class A station in Royal City.)

    Amador Bustos Strikes Again In Washington
    By Adam Jacobson – May 15, 20190

    Bustos Media is on a buying spree. On Monday, broker of record Kalil & Co. announced that it is purchasing its third station since the start of May.

    The company founded and led by Amador Bustos is now getting an FM serving Moses Lake, Wash., a Latino agricultural workers’ hub. The station won’t be changing its language of service, but the programming may shift slightly.

    For $200,000, Bustos is acquiring Class C2 KRCW-FM 96.3, licensed to Royal City, Wash. It enjoys widespread coverage of Eastern Washington farmland, which has drawn scores of first-generation Hispanic immigrants for nearly three decades.

    This includes such cities as Moses Lake, Warden, Othello and Connell. A big plus: KRCW’s signal reaches much of the Tri-Cities of Richland, Kennewick and Pasco, and on good days can even reach Yakima — a major Latino population center in the Pacific Northwest.

    The purchase of KRCW gives Bustos its ninth FM in Eastern Washington. As of Wednesday (5/15), it will begin operating KRCW via an LMA, placing its La Maquina Regional Mexican network on the facility. La Maquina is one of three networks operated by Bustos Media.

    Bustos now has 25 total stations in its roster, thanks to the May 3 purchase of three FMs and an FM translator serving the Chico, Calif., area for $400,000 and the May 6 addition for $3 million of Centralia, Wash.-licensed KFNY-FM 102.9 — a facility placed into the Ocean Station Trust created as a result of a swap of stations between Entercom and iHeartMedia.

    Who did Bustos buy KRCW from?

    The seller is the Cesar Chavez Foundation’s Farmworker Educational Radio Network — an entity making headlines over the last 12 months for some serious underwriting violations.

    The Foundation is the operator of the regional Mexican “LaCampesina” network, and in 2018 forked over a hefty check to the U.S. Treasury as part of a Consent Decree with the FCC to resolve the violations, tied to a noncommercial FM serving Phoenix sold in September 2018 to VCY America

    As RBR+TVBR reported in February 2018, KCCF-FM 88.3 — then using the KNAI call letters — and noncommercial KUFW-FM 90.5 in Woodlake, Calif., serving the Visalia-Tulare-Hanford market, were the subject of a complainant who alleged that the Foundation violated the FCC’s underwriting laws by airing announcements promoting products and services from August 2016 to March 2017.

    Specifically, the stations’ messages contained qualitative descriptions and comparative language, pricing information, and calls to action — strictly prohibited for a noncomm. Some promotional announcements — including one for the Bill Luke Chrysler Jeep Dodge Ram car dealership in Phoenix — included comparisons between the underwriter’s product or service to those of its competitors.

    Cesar Chavez Foundation settled the matter by entering into a Consent Decree with the FCC, an action that absolves the licensee of any transgressions. That came after the network, which uses the brand name “La Campesina” to offer regional Mexican programming and shows targeting immigrants, in March 2017 grabbed KMVP-AM “Gospel 860” in Phoenix from Bonneville International Corp. for $800,000. In July 2017, for an undisclosed price, it added K270BZ at 101.9 MHz from Riviera Broadcasting as a simulcast partner. With those stations, Bill Luke or any other former underwriter can serve as an advertising client.



    I noticed KWBY AM 940 Woodburn is off the air. (Could it be they’re preparing for the 10 kw upgrade?) Meanwhile La Estación de la Familia (which owns AM 1230 Gresham) has resolved their audio issues and now can be heard again on AM 1460 KCKX in Stayton…

    • This reply was modified 2 months, 3 weeks ago by  chessyduck.


    Bustos Media of Portland has added more content to their corporate website:

    The radio group now shows four different formats:

    * La Gran D (7 stations)
    * La Zeta (6 stations + HD2)
    * La Pantera (2 stations)
    * La Máquina (1 station)

    Their Icecast-2 direct audio is available at:

    (The audio feeds include Bustos’ KXET-1130 in Mt Angel, currently running Russian-language programming)

    • This reply was modified 2 months ago by  chessyduck.


    KWBY AM 940 Woodburn is back on the air but not sure if it’s now full-power 10 kw or still running 250 watts. I am monitoring it via the Newport-based KiwiSDR receiver (

    No surprises though, KWBY is running Bustos Media’s “La Pantera” format, the same as KSND in Monmouth.



    Univision Sports Radio just rebranded as Tú Deportes Network Radio or TUDN Radio.. With ESPN Deportes upcoming demise TUDN may be another option for affiliates It. Is a project of Univision and Televisa (Mx)



    On 20 July, Univision Deportes, carried on Comcast Portland, switched to the TUDN branding. Televisa Deportes in Mexico also switched to the TUDN name as well, with an on air green and white color scheme. The new branding also included new graphics and a new look for most of the former Univision Deportes programs, such as “Contacto Deportivo.” The Facebook pages made the name changes, too. Most of the announcers for their Liga MX (Mexican Premier League) soccer coverage remain in place. TUDN will run as a Univision/Televisa joint venture. The TUDN graphics are also being used for Liga MX games shown on Univision local stations (including KUNP) and sister cable networks UniMas and Galavision.

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