New Country “103.7 Tailgate Country”

feedback.pdxradio.com forums feedback.pdxradio.com forums Portland Radio New Country “103.7 Tailgate Country”

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  • #56
    field_strength
    Participant

    Translator K279BO 103.7 Portland is on the air with a new country format called “Tailgate Country”. It is operated by iHeartMedia, and is rebroadcasting KFBW-HD3. The translator is owned by EMF (Klove, Air1) and was formerly on 96.3 in Portland.

    #2825
    semoochie
    Participant

    I’m sorry. I guess I could just listen to it but are you saying it’s a new Country station because it wasn’t there before or that its format is “New Country”? The name almost sounds like it could be “Classic Country”. It should be noted that KFBW-HD3 wasn’t there yesterday either.

    #2826
    field_strength
    Participant

    Both. The station is new, and they are airing a Hot Country format (as in New Country music)

    #2827
    semoochie
    Participant

    OK, I listened. They’re promoting the fact that they don’t have any commercials! This seems like a strange business model. It could shave a point from the other Country stations and improve IHeart’s overall performance but it seems odd not to have a direct benefit i.e. they can’t sell it!

    #2828
    Alfredo_T
    Participant

    102.3 also boasted no commercials when it first signed on. I think that this is a gimmick.

    #2829
    big89
    Participant

    According to the Ibiquity contracts, if you run commercials on an HD2 or HD3 channel, they get a portion of the income. For Having the HD1 signal they just charge a flat, one time licensing fee.

    #2830
    big89
    Participant

    Probably just trying to pull numbers away from KUPL and KWJJ. If they can reduce competitions overall ratings, in effect it increases their market share.

    #2831
    the_radio_guy
    Participant

    Where is the website for the new 103.7?

    #2832
    W7PAT
    Participant

    I listened to 103.7 going out to Hillsboro today. Another station started cutting in at about downtown Hillsboro. On my way back to Aloha, I listened to it on the HD-3 signal. It kept cutting out all the way back home. Either they are having troubles on the HD side or it is real low power.

    #2833
    semoochie
    Participant

    The other station is probably KNRQ. See my entry in “Towers & Such”.

    #2834
    itsvern
    Participant
    #2835
    msndrspdx
    Participant

    I find the name Tailgate Country rather interesting. People who tailgate at football games generally don’t play country music!

    Best, Mike 8)

    #2836
    NoParty
    Participant

    Vern?

    #2837
    jr_tech
    Participant

    “I find the name Tailgate Country rather interesting. People who tailgate at football games generally don’t play country music!”

    Country tailgating:

    http://americantailgaterassociation.org/news/tailgating-country-football-anymore/

    #2838
    Master of Disaster
    Participant

    Where is the website for the new 103.7?

    Interestingly enough, searching for “103.7 Tailgate Country”, without the quotes, on either Google or Bing gives this thread as the top result.

    Others include another thread on another board and stations in other markets.

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