The revamping is every where. Certain guaranteed annual spots are drying up. Millennials and Gen-Z just stream, not great for advertisers. If you look at Billy Eilish, she hasn’t even sold a million of anything. But she does have over a billion stream hits.
So consider writing the obit radio, it’s already going, going,
(Just look at TV, all of the increases (and quality) is in streaming. The Big 4 have been gone for years, it isn’t even on life support any longer.)