I didn’t want to start a new topic, so I dredged up this thread. KXJM just posted a 5.0 share! Now, I know that the rating is still lower than the share would indicate, due to the virus but it’s Classic Hip-hop, not Rhythmic CHR, as in the past and as such, I think that’s an amazing number!
I would not have guessed that KEX beats the country stations, KNRK, KRSK, and KINK. At first, I was surprised that all of the sports stations are doing so poorly, but then I noticed that all of these numbers are post-COVID.
We’ve been in this loop since April. Total listening is way down, so the shares are higher than normal, in some cases but time is bought by rating, not share. In addition, some formats are more affected than others, if they normally have strong in office or in car listening. Also, some stations look better because their rating has fallen less, like Classical. The last I heard, any ad sales were pretty much ignoring these figures.