August 1, 2016 at 5:16 pm #22225
Did it just flip to “Urban”? At 5 PM a ZZ Topp song was followed by a bit of silence, then god knows what. Auto-tuned echo machine pre=programmed electronic beat rap. Or something.August 1, 2016 at 5:22 pm #22227
Looks like the website re-directs to “WE 96.3 – WE ARE PORTLAND”.August 1, 2016 at 7:28 pm #22228August 1, 2016 at 8:41 pm #22236fieldstrengthParticipant
Alpha missed their chance to grab 97.9. At least they now have 5 FMs like their two closest competitors.
How well can urban do in Portland though? And doesn’t this format threaten their own Live 95.5 somewhat?August 2, 2016 at 12:11 am #22241Craig_AdamsParticipant
Here’s what North America is reading from All Access:
Alpha Media Launches Top 40/Rhythmic KWLZ (WE 96-3)/Portland, OR
ALPHA MEDIA has flipped PORTLAND, OR move-in 3 HORIZONS, LLC Classic Hits KWLZ/WEST LINN, OR to Top 40/Rhythmic as WE 96-3 as it takes over management of the station.
The new format is voiced by EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK and APPLE MUSIC BEATS 1 host EBRO DARDEN and was created by ALPHA MEDIA VP/Programming PHIL BECKER.
BECKER said, “PORTLAND has been without a true Rhythmic CHR station since 2008 and WE believe the market deserves an authentic alternative. When looking at national trends, regardless of geography, some of the most in demand music in the world will be played on WE 96-3.”August 2, 2016 at 12:56 am #22249
Some time ago, weren’t there attempts on this board to predict what format would eventually replace the classic hits on KWLZ?August 2, 2016 at 4:54 am #22250
“Rhythmic”. Is that what the current corporate PC term is? Sorry. Urban must be offensive. When I was a kid, we just called it the black station. Of course, when I was a kid, if you tuned across the black station, you found the best music on the dial so it wasn’t meant as derogatory. I’m kinda old, and grew up in SoCal, and I still remember a small transistor AM with an earphone that I got one Christmas. Laid in bed that night with the little white plastic earphone in, and tuned into one of those “R&B” stations just across the border, blasting “race records” and I thought I had died and gone to heaven. It sounded like KHJ or KRLA a bit, but it was somehow cooler by a factor of like 10. That’s my own memory, and giant mega media corporations like “alpha” or anyone can’t take it away from me, though evidently they keep trying. I have others too. Like the one where I turned my parents big wooden floor console stereo to FM and started spinning that dial, in the heyday of real SoCal free form rock stations. I felt like an explorer making cool discoveries. Lucky for Alpha, nobody will ever be able to do that again.August 2, 2016 at 9:01 am #22255W7PATParticipant
What a loss. KWLZ was nearly perfect in their Classic Hits format. I’m not sure what I’ll listen to now since 106.7 seems to be mostly ’80’s their isn’t a choice.August 2, 2016 at 9:05 am #22256fieldstrengthParticipant
Alpha really could have kept the Classic Hits format. It would have fit nicely into their cluster. They could have improved on it a bit, adding personalities and updating the presentation a bit. I’m surprised they didn’t see that as an option. I guess they just want to reach younger listeners.August 2, 2016 at 10:00 am #22257
I guess they just want to reach younger listeners.
Yes, that probably was the strategy. Of their Portland stations, only KBFF could be said to be designed for people 35 and under. I tried to listen to this new “We 96.3” for as long as I could. The music sounds like what appeals to teenagers today. It is also a world away from what music sounded like when I was that age.August 2, 2016 at 9:26 pm #22278bossjockParticipant
I’ve come to believe that Alpha’s place in the media universe is to make iHeart look good. And the irony is not lost that a guy named “Phil Becker” is supposedly the genius behind an urban rhythmic signal in The Whitest City in America.August 2, 2016 at 9:40 pm #22280
I recall the term CHR Rhythmic being used in the 1990s to mean CHR without the rock. The idea was to create a sound based primarily on dance music and R&B that would be more female friendly. The complementary, then-new, format was modern rock.August 3, 2016 at 8:19 am #22284
Wow, can Portland handle 2 Rhythmic CHR stations? Pittsburgh doesn’t have a rhythmic CHR/urban on their FM outlet and Seattle doesn’t have a full coverage of CHR-rhythmic even since KUBE 93 displaced to weaker 104.9 signal.August 3, 2016 at 4:38 pm #22288bossjockParticipant
OK, so here’s a question…We know that KWLZ hasn’t shown up in Nielsen since 3 Horizons wasn’t subscribing. Since Alpha does subscribe, will we see KWLZ show up in the August ratings release with numbers for June and July, pre-“WE”? Would that signal even have been encoded, and if so would Nielsen have captured the data and be able to report it?August 17, 2016 at 10:16 pm #22622
KWlZ is now KWEE.
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