KWLZ West Linn To 3 HORIZONS, LLC,

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  • #11024
    Craig_Adams
    Participant

    This from All Access:

    Filings with the FCC, KEITH SHIPMAN’s HORIZON BROADCASTING GROUP, LLC is assigning News-Talk KWLZ-F/WEST LINN, OR to 3 HORIZONS, LLC, a partnership between HORIZON and 3 CITIES, INC. (licensee of AC KXXO (MIXX 96.1)/OLYMPIA, WA) at a value of $800,000 credit towards HORIZON’s capital account with 3 HORIZONS. The deal also includes a Joint Sales Agreement between the parties. KWLZ is moving into the PORTLAND market from WARM SPRINGS (southeast of PORTLAND) and its move is being enabled by KXXO’s move to a new site northwest of its previous location.

    #11025
    semoochie
    Participant

    Any clue what this means for us?

    #11033
    RobP
    Participant

    For “us” it means another hurdle is cleared in the process of moving KWLZ into Portland.

    For “them”, it means the fine folks in Olympia now have another revenue stream.

    #11036
    warner
    Participant

    So, anyone know what the format will be when they move? Currently it’s the usual conservative talk folks, which already have presence in PDX.

    #11038
    bossjock
    Participant

    Spanish dance? Power polka? Punk country?

    #11039
    Alfredo_T
    Participant

    What this means for us:

    1. An increased chance of hearing intermodulation interference on your radio, particularly if you are close to the antenna farms.
    2. One less place for a translator, LPFM, or pirate to go on the dial
    3. (Likely) more redundancy in programming formats [if the new owners duplicate a format already on the dial]
    4. (Maybe) more religious programming [Amen?]
    5. (Possibly) another reason for listeners to steer clear from the AM band [if the new owners go with a spoken word format–KTRO, version 2.0, anyone?]
    #11042
    semoochie
    Participant

    I’m kind of pushing for Soft AC but not really holding my breath. Do you suppose KWLZ decided to relicense to West Linn because it fits the call letters so well? πŸ™‚

    #11049
    Andy Brown
    Participant

    All the answers to all your questions (well, most of them, anyway) can be found by just following the money.

    Sadly, whatever they do it won’t improve Portland radio one iota. As alluded to, since 95% of all commercial stations compete with one of the top five formats, chances are that’s what is going to happen.

    If Portland radio was a big pot of soup, this is just a case of adding more of an ingredient that’s already in the recipe, and rarely if ever does that improve the product.

    #11052
    fieldstrength
    Participant

    There is no way that “3 Horizons” is going to run this station as a stand-alone operation in Portland. It’s just not economically viable to do that against the big cluster owners. Chances are very high that the signal will be sold to one of these entities:

    – Alpha Broadcasting, since they are one FM short of the market ownership cap, and own one less station than Entercom and iHeart.

    – Salem Communications (they are also under the cap) and Salem has been buying stations lately.

    -EMF, parent of K-Love & Air1, to rebroadcast Air1.

    When the stations signs on, expect a predictable format that never catches on.

    #11054
    jay_zie
    Participant

    Maybe Bustos will end up buying it, they need a real PDX FM signal to compete with El Rey

    #11395
    fieldstrength
    Participant
    #11400
    Andy Brown
    Participant

    More evidence that “whatever they do it won’t improve Portland radio one iota.”

    Portland needs a fourth country station like it needs a second classical station.

    #11402
    Alfredo_T
    Participant

    They will have the third most powerful country signal in Portland!

    #11403
    W7PAT
    Participant

    With any luck it will be a Classic Country format.

    #11404
    Scott Young
    Participant

    I sure wouldn’t mind a classic country format somewhere on the dial. Since we have an LPFM playing oldies and KISN jingles, what we could use is another LPFM playing classic country and KWJJ jingles! πŸ™‚

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