July 15, 2017 at 2:30 pm #30623
I have a few points: KKCW got 9.1, more like a December rating than June. KEX came in at 1.2. Is that a new record low for them? Can anyone tell me why KLVU usually shows more listeners than KLVP? I can’t figure this one out. KLVP is a local signal on a par with KWJJ. KLVU is in Sweet Home and has some translators but not here. The only thing that makes any sense at all is that they have a slew of listeners in Salem, which seems unlikely, but even if that’s the case, they could just as easily be listening on KLVP. It can’t be attributed to listener confusion because we’re a PPM market. I’m surprised it shows up at all without a local translator and they can’t possibly be listening to the main station in the Portland metro area because there’s a local translator on the same frequency that gets out pretty well.July 15, 2017 at 5:35 pm #30624
You’re making a classic error. You believe that ratings are real and accurate. They are neither. C’mon semoochie, when there is only one group/agency that measure listening habits it results in a system fraught with payoffs, favors, “adjustments” and other deceptions.July 16, 2017 at 12:21 am #30630
Ratings are estimates based on available information. It is not an exact science but you can’t create something out of nothing(unless you’re the President). The numbers for KLVU have been fairly consistent since EMF began subscribing to the service. Is this some colossal error that somehow got hung up in the system from when they actually had a translator here?July 16, 2017 at 9:34 am #30632
Perhaps KLVP is operated as a satellite to KLVU and actually transmitting both identification signals?July 16, 2017 at 9:51 am #30633
Andy is right. The source of this is the inaccuracy of the PPM system, where just 1 person wearing a meter can greatly change a market’s ratings based on what they choose to listen to. In this case there is probably an entrenched panalist who lives in the southern part of the metro, and they choose to listen to 107.1 over 97.9 because that’s the frequency they’re used to. If that panalist quits or gets dropped, KLove’s ratings will shift greatly. It’s really disheartening to think of how many careers have been ruined by this horrible system, where one listener can make so much difference.July 16, 2017 at 12:44 pm #30634
I think you’re on to something there. It’s a shame that they can’t increase the size of the sample but to do so would be cost prohibitive at this time so I guess we’re stuck with it for awhile but I think it’s better than the recall method that overestimates listening patterns.July 16, 2017 at 2:09 pm #30635
Is the data collection really so thin that one meter wearing listener can significantly shift the results of the lower rated stations? Bummer!
Approximately how many meters are being used in the Portland area?July 17, 2017 at 2:02 am #30639
Whatever the reason, it shows K-Love having more listeners in Salem than Portland.
You must be logged in to reply to this topic.