iHeartMedia Joins Forces With NBC

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    This from All Access:

    iHeartMedia’s 24/7 News Network Joins Forces With NBC News To Launch ‘NBC News Radio’

    iHEARTMEDIA’s 24/7 News Network will provide its 1,000 affiliated radio stations and iHEARTMEDIA’s more than 850 radio stations with access to NBC NEWS broadcast coverage, along with an hourly newscast provided to its network around the clock. In addition, iHEARTRADIO will also feature “NBC NEWS RADIO” as a source for national and international news content.

    Through this collaboration, NBC NEWS will now span all media platforms including the most widely consumed medium, Radio, which reaches 93% of Americans each week. Global content from NBC NEWS, including primetime specials, political events and breaking news reports will be available to all of iHEARTMEDIA’s 24/7 News Network affiliates, owned stations and will stream online via a new “NBC NEWS RADIO” station on iHEARTRADIO.

    “We couldn’t be more excited to partner with NBC NEWS in providing our affiliates and listeners with award-winning news coverage along with the global reach of this powerful news organization,” said 24/7 News Network SVP/GM CHRIS BERRYOF . “Plus, the addition of NBC NEWS Radio on iHEARTRADIO showcases both our companies’ commitment to providing our consumers with the most credible news wherever they are, whenever they want it.”

    “We are delighted to team up with industry leader iHEARTMEDIA to bring the influential reporting of NBC NEWS to radio listeners across the country,” said NBC NEWS GROUP SVP ELISABETH SAMI. “More Americans watch NBC NEWS than any news organization in the world, and now millions more will be able to listen to it on iHEARTRADIO stations.”


    Lipstick on a pig. And more reasons to lay-off news employees.

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