ALPHA MEDIA/PORTLAND has hired market sales vet JEROME LACHANCE as Dir./Sales for its six-station cluster, which includes Country KUPL, News/Talk KXL-F, Triple A KINK, Top 40 KBFF, Talk KUFO-A and Sports KXTG-A.
LACHANCE knows the PORTLAND market well on all sides of media, having previously served as GSM for the ENTERCOM and iHEARTMEDIA groups. Additionally, he logged five years as Corporate Sales Mgr. with the PORTLAND TRAIL BLAZERS and is a past President of the PORTLAND AREA RADIO COUNCIL.
“We are thrilled to have JEROME head up our sales team,” said ALPHA MEDIA SVP/Market Mgr. MILT MCONNELL. “As a native PORTLANDER, he will be able to leverage his extensive local media experience across all of our multimedia channels.”