Re: The demise of Talk radio in 1974 (KLIQ)


Exactly when that happened I’m not sure, but the AM was back to talk when I returned to KLIQ in November of 1970; the AM and FM were separately programmed at this time, IIRC. KLIQ-FM was running the Town & Country format they switched to when KLIQ dumped talk the first time in the latter part of 1969. Doug Baker wrote a column on that, too, quoting from Dave Jack’s editorial as to why the format change took place.