Joe: I believe you. Plus You’ve been in the business. I’ve also wanted to change this for years but never had the definitive answer. Both sides were adamant on this. I can’t remember who originally told me it was a the format name. I did the original call letter research back in 1991 and remember at the time I was having problems pinning it down. I talked by phone to someone that was there when KKCW signed on and was positive on this issue and knew of the company name tie-in but was told that wasn’t true. I will make the correction. Thanks to Everyone who posted about this. I really do want to correct any false meanings.