It’s not an offical source, but Wikipedia says: In 1984, KKCW intended to sign on with a country format. The C and W in the call letters stood for country and western, but music stations KUPL and KWJJ beat them to the punch.
It’s not an offical source, but Wikipedia says: In 1984, KKCW intended to sign on with a country format. The C and W in the call letters stood for country and western, but music stations KUPL and KWJJ beat them to the punch.