This from All Access:
Talker KINF/Boise Gets An FM Simulcast As V99.1 Flips
IMPACT RADIO GROUP has flipped Alternative KQLZ (V99.1)/BOISE to a simulcast of its recently-launched Talk KINF-A as “NEWSRADIO KINF 99.1 FM AND 730 AM.” The flip occurred TODAY at noon (MT).
Market Manager DARRELL CALTON said, “Spoken word formats are exploding on the FM band across AMERICA. We felt we had a tremendous opportunity to expand our ‘NEWSRADIO’ brand to a larger audience by adding 99.1 to the already strong AM 730 frequency. With a need for news and information more important and critical than ever, we couldn’t think of a better time to bring news and information to the FM dial.
“This will give listeners a chance to hear ‘NEWSRADIO’ no matter where they are in the TREASURE VALLEY and in a large portion of the MAGIC VALLEY. With our news partners at the IDAHO STATESMAN, our weather partners at KTRV-Channel 12 and up to the minute traffic reports from BOISE TRAFFIC we are creating a huge footprint for news and information as well as a great opportunity for advertisers to reach this very coveted audience on FM for the first time.”
In a message to listeners at V99.1’s FACEBOOK page, the station posted, “It started as a Virus 2 years ago. In just a short amount of time, it has infected and affected thousands of people in the TREASURE VALLEY and beyond. Music makes life’s good moments sweeter, it makes the tough moments a little easier, and it has the rare ability to lift, transform, and inspire a person’s soul. V99.1 has been lucky to share so many of these moments with all of you. To all our loyal fans, friends, and listeners, we sincerely thank you for all the support, goodbye!”