KQFC Boise Is Now Nash-FM
This from All Access:
Cumulus Takes NASH-FM National, Country Brand Launches In 5 New Markets – No Staff Cuts Reported
CUMULUS MEDIA will expand its Country NASH-FM brand to six additional stations TODAY (5/24), relaunching WPKR and WPCK/APPLETON-GREEN BAY, WI; KHKI/DES MOINES; WKAK/ALBANY, GA; KQFC/BOISE and WLXX/LEXINGTON, KY under the NASH-FM brand, with logos, websites and on-air promotions using NASH-FM and “Powered by NASH” language to identify and position themselves.
The move confirms widespread rumors (NET NEWS 5/23) this week, regarding the growth of NASH-FM beyond flagship station WNSH (NASH-FM)/NEW YORK.
“Following our debut of the NASH-FM brand earlier this year we’re excited about expanding NASH to more radio stations as well as bringing NASH content to other forms of media including video and magazines,” CUMULUS CEO LEW DICKEY said. “Our listeners and advertisers will continue to benefit from the variety of on-air and off-air COUNTRY lifestyle content opportunities associated with the NASH brand.”
The company first launched what it refers to as “The NASH Entertainment Brand” in JANUARY (NET NEWS 1/21), flipping former Christian WFME/NEW YORK to Country and calling it “America’s Country Station.” One week later, the WNSH calls were unveiled, with future plans to include a NASH magazine, online content and television programming.
No Staff Cuts Reported
Station PDs have confirmed that no staff changes are expected as a result of the move, something WKAK PD JOHN BLAKE calls, “An exciting time for the station. WKAK has been some form of KCOUNTRY for over 40 years now so this is a big change, but a good one.”