They could have picked up 890 for 1/10th of what they paid for 1380.
There’s also the 1020 and 1400 construction permits closer to Boise.
KKOO has severe signal problems in Boise proper.
For the right $$$ you could maybe get the full class C Boise 102.7 CP and
have parity with the other Boise signals. But have a feeling it’s already taken by another big station group.