This from Thursdays Portland Tribune:
http://www.portlandtribune.com/sports/story.php?story_id=124406272759563800
This from Thursdays Portland Tribune:
http://www.portlandtribune.com/sports/story.php?story_id=124406272759563800
It's interesting how they had to resort to 35-64 ratings in order to make KFXX look good. That's a pretty dead demo, saleswise and I don't see any improvement in a PPM world! They could have gotten their point across using 25-54 numbers; it just wouldn't have sounded quite as dramatic.
Interesting. About what I figured - The Game was smart to "go young" in the morning. I almost wonder though if the Fan woul like to have that decision to drop the Rome show back. Don't know if it would have caused them to lose ESPN (I don't think so) - but if you take Rome away from the Game, it would change things dramatically.
Guess the biggest surprise is that you'd figure The Game would skew old in the afternoon compared to The Fan - might just be an AM/FM thing.
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