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  1. This from All Access:

    -------------------------------------------KVI-A Goes Oldies On Nov. 8th-------------------------------------------

    FISHER COMMUNICATIONS Talk KVI-A SEATTLE will flip to Oldies on MONDAY, NOVEMBER 8th, becoming "SEATTLE’s Greatest Hits 570 KVI” -- the first Music, News, Personality and Information station on SEATTLE’s AM dial." TRAVIS BOX will stay on as PD.

    The on-air staff, which will debut on JAN. 3rd, 2011, will feature SEATTLE personalities including TOM HUTYLER (KJR and KOMO) and MARINA ROCKINGER (KBSG and KOMO) in the morning; 20-year vet and former KBSG talent MARK CHRISTOPHER will do afternoons and KJR legend RIC HANSEN will do nights . SUE ROMERO (KBSG and KOMO), BILL RICE (KJR and KOMO) and ANA KELLY (KBSG, KOMO and KPLZ) will provide local news, traffic and information.

    "There was a huge opening on the SEATTLE AM radio dial for an Oldies format station and the exciting addition of SEATTLE’s Greatest Hits 570 KVI is another unique way for parent company FISHER COMMUNICATIONS to serve the community," BOX said.

    FISHER RADIO/SEATTLE VP/GM JIM CLAYTON added, "We are pleased to return full-service AM Radio to SEATTLE and 570 KVI’s format change presents a huge opportunity for FISHER’s group of radio stations to enhance their overall success."

    Posted on November 1, 2010 - 07:56 PM #
  2. paulwalker

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    Posts: 4,160

    Wow! PPM scores again.

    KVI was oldies from about 1984 to 1990. I worked there with the late PD Mike Webb, later with Sky Walker. Who would have thunk they would return to that format. But like I said, PPM is driving these type of changes. However, I'm not sure even PPM can rescue this situation. Good talent choice though.

    Posted on November 1, 2010 - 08:11 PM #
  3. Paul, do you suppose they'll have huge stacks of carts for each hour of music? You know...like we did?

    Probably not.

    Posted on November 1, 2010 - 08:21 PM #
  4. paulwalker

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    Posts: 4,160

    Yeah, doubtful, peetah. To really emphasize a different era, there were assistants to help you "pull the carts" when I was there. But it worked both ways, at times I would be called to pull carts for Humble Harve (yes, THE Humble Harve from Los Angeles) who worked at KVI circa 1986. His quote to me that I will never forget: "Dude, I appreciate the carts, can you get me a coffee, two sugars and a cream?" Sure, Harve!

    Posted on November 1, 2010 - 08:29 PM #
  5. I was always happy to pull Heidi May's carts.
    Wait. That didn't sound right.
    LOL

    Posted on November 1, 2010 - 08:40 PM #
  6. PianoMan

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    Posts: 522

    That appears to leave KTTH-770 as the Seattle market's only conservative talk station, at least for the moment. Or am I overlooking something?

    Posted on November 1, 2010 - 11:23 PM #
  7. RobP

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    Posts: 495

    Yes, KTTH is the remaining right-wing talk station.

    Actually, KVI's death spiral began six years ago when Entercom snagged Limbaugh for KTTH - it was their "$@ck you" for Fisher having outbid ETM for the Mariners rights. Shortly thereafter Paul Duckworth was blown out and inept programming since then has basically made the station a non-factor.

    As for the new format - it's not PPM driven - it's cost cutting. Everyone but Christopher and Hansen are already on the Fisher payroll so it's just more work for no more pay - and you can bet the new hires won't be making a lot of coin (or will be voicetracked).

    Plus Fisher doesn't have to give away inventory to a syndicator any more.

    Posted on November 2, 2010 - 09:18 AM #
  8. Where does this leave 104.5 KMCQ? They have been Seattle's invisible Oldies station, with no ratings that I could find.

    Posted on November 2, 2010 - 09:57 AM #
  9. RobP

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    Posts: 495

    >>Where does this leave 104.5 KMCQ? <<

    Still for sale. The "oldies format" is just a placeholder. They're not running PPM encoding, so that's why there's no ratings.

    Posted on November 2, 2010 - 06:16 PM #
  10. paulwalker

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    Posts: 4,160

    RobP, you say it isn't PPM driven. I have seen AM stations being helped by PPM, but will admit mostly news/talk or sports. Do you think oldies could also benefit in PPM on AM as we have seen with FM's? Will listeners sacrifice quality to hear music they can't get on FM?

    Posted on November 2, 2010 - 07:12 PM #
  11. Could Portland see another AM Oldies station? I'm thinking it's quite possible.

    Posted on November 3, 2010 - 12:12 AM #
  12. semoochie

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    Posts: 4,896

    If this is successful, we could see the return of Super 62. It will be interesting to hear what kind of playlist and the general feel the new KVI will have. Will it sound more like the 80s' KEX, KGW or something completely different?

    Posted on November 3, 2010 - 01:17 AM #
  13. Since Clear Channel already has Oldies 106.7, I'm thinking 860 KPAM switching to Oldies would be more likely.

    Posted on November 3, 2010 - 02:30 AM #
  14. semoochie

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    Posts: 4,896

    You're right. I got carried away. We could still get 620 back as a simulcast of "Real Oldies".

    Posted on November 3, 2010 - 03:08 AM #
  15. RobP

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    Posts: 495

    @Paul - you're right, PPM has helped some AM stations but it didn't really help KIXI in Seattle - it has lower ratings than KVI. The new format might get a bump in the numbers but as noted above, that's not what's driving this flip.

    @semoochie et. al - don't hold your breath for the return of Super 62. That dog ain't gonna hunt - here's why: PDX already has an FM oldies station - Seattle doesn't. That's why KVI went oldies. Had there been an FM stick in the format KVI would have probably gone to some flavor of Hispanic to combo up with the Univision outlet Fisher owns in Seattle.

    Posted on November 3, 2010 - 11:32 AM #
  16. Notalent

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    Posts: 2,402

    What would be interesting is if Fisher LMA'd 104.5 and did an oldies simulcast!! At least they'd cover the whole market that way.

    Posted on November 3, 2010 - 01:36 PM #
  17. Pat

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    Posts: 393

    "PDX already has an FM oldies station - Seattle doesn't."

    KJR-FM is an oldies station. Classic Hits and Oldies are pretty much the same thing.

    Posted on November 3, 2010 - 02:33 PM #
  18. This from All Access:

    ----------------------------------Something Funky Going On At Seattle's Monkey----------------------------------

    CLEAR CHANNEL Active Rocker KFNK(104.9 THE FUNKY MONKEY)/SEATTLE is rumored to be flipping to something called GEN X 104.9. The rumblings started when CLEAR CHANNEL registered the domain GenX1049.com and GenXSeattle.com, both of which lead to nothing on the web at this point.
    ________________________________________________________________________________________

    ----------------------------------Exclusive PPM Analysis October 2010: Seattle------------------------------------

    Here is a recap of some select PPM market highlights from OCTOBER 2010, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

    --------------------------SEATTLE-TACOMA October 2010: The Ladies Make STAR #1---------------------------

    FISHER RADIO Hot AC KPLZ (STAR 101.5) was #1 P6+ in SEATTLE-TACOMA in OCTOBER, buoyed by their only other #1 demo- a big one- W25-54. Tied for #2 P6+ were CBS RADIO Country KMPS and CLEAR CHANNEL Top 40/Rhythmic KUBE with 4.8.

    It’s a battle for WOMEN in SEATTLE with ENTERCOM Alternative KNDD (107.7 THE END) #1 W18-34, CLEAR CHANNEL Top 40 KBKS #1 W18-49, STAR 101.5 #1 W25-54, and CBS Classic Rocker KZOK #1 W35-64.

    CBS Adult Hits KJAQ (96.5 JACK FM) continues an upward trend (see Snapshot Trends below) moving to #1 P25-54 and to #2 P35-64, just behind KZOK.

    MORNINGS: What does it say about a market whose #1 MORNING show (P25-54) has nobody on it? JACK-FM has done it, and that probably also explains why KZOK went up to #1 P36-64.... BOB RIVERS left.

    Snapshot Trends (3 consecutive months, up or down)

    Trending UP- KMPS (P6+, P18-34, P25-54), BONNEVILLE Talk KIRO-F (P6+, P18-49, P35-64), CLEAR CHANNEL Sports KJR-A (P6+, P35-64), KUBE (P18-34, P18-49), KMPS (P18-34, P25-54), CBS Adult Hits KJAQ (96.5 JACK FM) (P35-64).

    Trending DOWN- CRISTA BROADCASTING Christian AC KCMS (SPIRIT 105.3) (P6+, P18-34), KBKS (P18-34).

    Posted on November 3, 2010 - 05:57 PM #
  19. RobP

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    Posts: 495

    >>KJR-FM is an oldies station. Classic Hits and Oldies are pretty much the same thing.<<

    No they aren't, Pat.

    Classic hits stations like KJR-FM don't play Motown or R&B hits and are very selective about their '60s cuts. The format centers at around 1976.

    Posted on November 3, 2010 - 06:55 PM #
  20. paulwalker

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    Posts: 4,160

    True. KJR-FM is more classic hits than oldies, (or "greatest hits" as the oldies term has evolved). What is interesting to me is that even KJR-AM, in the 70's, was more of a rock oriented top40, and rarely played R&B. (Stairway to Heaven was a nightime staple on KJR, circa mid-70's.) I think they are still playing off this image. And yes, I understand today's KJR has nothing to do with the old KJR-AM, but the branding is what brings them together.

    Posted on November 3, 2010 - 07:18 PM #
  21. Seattle doesn't have an FM Oldies station? Isn't 104.5 KMCQ an Oldies station?

    Posted on November 3, 2010 - 07:19 PM #
  22. Notalent

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    Posts: 2,402

    KMCQ is a "for sale" signal that happens to put oldies on the air to keep their license active.

    There is no intent on their part to compete in the marketplace for either listeners or advertisers.

    Posted on November 3, 2010 - 07:54 PM #
  23. This from All Access:

    ---------------------------------------------KKMO/Seattle-Tacoma Sold---------------------------------------------

    SALEM COMMUNICATIONS' INSPIRATION MEDIA, INC. is selling Regional Mexican KKMO-A (EL REY 1360)/TACOMA-SEATTLE to SEA-MAR COMMUNITY HEALTH CENTER for $2.7 million. A previous deal to sell the station for $3.69 million in 2008 was never consummated.

    Posted on November 4, 2010 - 07:04 PM #
  24. This is interesting news KVI always booms in even where I live 100 miles from the transmitter site. Now if only they would return to stereo operation in either digital or analog.

    Posted on November 4, 2010 - 11:24 PM #
  25. I would vote for analog AM Stereo on 570 KVI, but I highly doubt that would ever happen, considering the lack of AM Stereo tuners out there.

    Posted on November 5, 2010 - 12:00 AM #
  26. As would I but you would be surprised. Many vehicles made recently have AM stereo receivers in the dash plus lots of older cars with that capability are still on the road too. Also some of the HD Radio receivers decode C-QUAM stereo correctly as well such as certain versions of the Accurian, the Radioposidy-100, and the Sangean HDT-1.

    Posted on November 5, 2010 - 01:41 AM #
  27. I believe it's been about 10 years since AM Stereo has been factory installed in cars. I have yet to find an HD Radio that can decode C-QUAM.

    Posted on November 5, 2010 - 02:09 AM #
  28. If I was closer to Portland I would make an aircheck of KBPS 1450 on a totally stock Accurian. That does decode C-QUAM stereo but albeit in the Ibiquity analog mask bandwidth which is quite narrow and its only certain versions because I think it made some of the people at Motorola upset. Mine was made in September of 2006 and I personally confirmed it to have this capability by accident actually kind of a long story there. Its only certain HD Radios which have C-QUAM AM stereo decoding but they are out there.

    Posted on November 5, 2010 - 03:20 AM #
  29. Tommy Huytler !!! AM RADIO again ....LOL..

    I think I can get 570 over here sometimes in the Wintertime...LOL..

    I want to hear this team again on 570...because as was mentioned above by Paul W.....it may not last long !!! Knowing the state of AM radio in general. Ric Hansen Maria ....and all the rest...

    KUDOS and POWER TO THEM all...shake the magnetic poles on on low band AM in Seattle-Tacoma once again ......Let us all take sage and appreciation while it may last...

    Good luck and Good listening ...............................

    Posted on November 5, 2010 - 06:23 AM #
  30. missing_kskd

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    Posts: 14,838

    Yes, they should just run the stereo.

    There are a lot of radios out there still. Over time, that will diminish, but the cost to get it turned on is sunk, once done, having little impact.

    A stream can then be stereo, if desired. Not a bad thing. And should the HD AM system improve, the stereo chain is done there too.

    And the people who built HD Radios to decode it did the right thing. Those radios are simply better radios, delivering all quality modes to the listener, such as they are.

    That's why Ford always put that into their Premium units, which I've seen AMS in as late as 2002.

    Honestly, that's a simple line item on the list of things that can raise the value perception in the buyers mind, all of which contribute to reducing the added cost of the HD radio as a barrier to adoption.

    That same dynamic works for the broadcaster too. They get to say "Stereo", mention the stream, etc... That's differentiated from the others, who don't get to say that, and that's always worth something.

    Hope they have a grand time, in any case.

    Here's a great example of that oldies in stereo formula in action:

    http://www.wnmb900.com/

    And besides, the oldies are fab in AMS! Talk about old school, period correct! Why not?

    Posted on November 5, 2010 - 07:53 AM #
  31. YEP !! Nothing like hearing " Baby I need your lovin'" on low band AM with an Orban Optimod, 125% positive peak modulation in MONO, with just enough noise to make you appreciate how the EMR curves with the earth on 570 KHZ, listening 225 miles away .

    KVI talker loud and proud in the Tri Cities this AM...can hardly wait till they flip !

    Posted on November 5, 2010 - 08:54 AM #
  32. You should hear those Optimods in stereo, very rich and full bodied sound. Oldies works exceptionally well in AM stereo but the example I am thinking of is past. Olympia used to have KGHO 920 as an oldies station running stereo and they were so proud of it that status was announced in the top of the hour ID. Processor used there was an Orban Optimod 9100A and I am sure KVI already has this type of equipment set up. The wide channel separation typical on 1960s stereo mixes will certainly utilize the modulation advantage that C-QUAM has over FM stereo.

    Posted on November 5, 2010 - 01:09 PM #
  33. jr_tech

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    Posts: 4,058

    "Its only certain HD Radios which have C-QUAM AM stereo decoding but they are out there."

    My early Sangean HDT-1 tuner appears to...It sounds a little goofy, but it does switch to AM stereo after it has been tuned to KBPS for a few seconds.

    If I were king, AM stations running IBOC would be required by the FCC to switch to C-QUAM at night!

    Posted on November 5, 2010 - 01:29 PM #
  34. RobP

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    Posts: 495

    >>I am sure KVI already has this type of equipment set up.<<

    Well you'd be wrong. The processing chain was changed out seven years ago and six years ago they got a new Nautel transmitter. Not a lick of stereo gear remains.

    >>I want to hear this team again on 570...because as was mentioned above by Paul W.....it may not last long !!!<<

    Oh, don't worry - it will last a little while - at least until Fisher LMAs KMCQ, then get ready for KVI-AM & FM!!

    Posted on November 5, 2010 - 01:46 PM #
  35. "My early Sangean HDT-1 tuner appears to...It sounds a little goofy, but it does switch to AM stereo after it has been tuned to KBPS for a few seconds."

    My Accurian does too noticed that when I actually could get an AM stereo station in my area. Sadly that is no longer true and I could be in the process of hunting down my own C-QUAM transmitter soon to fill this void. It would only be 100 mW and part 15 legal though. Can't get KBPS during the day as I am relatively far from the Portland metro area at about 65 miles and their signal is riddled with interference from other AM stations.

    Posted on November 5, 2010 - 04:51 PM #
  36. Has Fisher been talking to First about taking over KMCQ?

    Posted on November 6, 2010 - 02:58 AM #
  37. http://radioinsight.com/2010/104-9-the-monkey-seattle-returning-to-its-genx-roots/#more-26296

    funky monkey officially gone from seattle

    Posted on November 10, 2010 - 04:55 PM #
  38. Notalent

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    Posts: 2,402

    The Optimod 9100a was mono, it's the 9100B that was stereo.

    Rob is correct, KVI presently has an Optimod 9200 which is Mono.

    Actually First is probably talking to Fisher...

    See my posting in this thread dated 11/3 re KMCQ

    Posted on November 10, 2010 - 05:16 PM #
  39. This from All Access:

    ---------------------------------------------KLFE/Seattle Flips To Talk---------------------------------------------

    SALEM Religion KLFE-A/SEATTLE flips TODAY (11/15) to Talk as "FREEDOM 1590." The station is airing the SALEM conservative talk lineup except for substituting WESTWOOD ONE's DENNIS MILLER noon-3p (PT) in place of MICHAEL MEDVED, who airs on crosstown BONNEVILLE Talk KTTH-A (THE TRUTH).
    The move by KLFE comes in the wake of the demise of crosstown conservative Talker KVI-A (FREEDOM 570), which has flipped to Oldies.

    Posted on November 15, 2010 - 08:20 AM #
  40. This from All Access:

    ----------------------------------------KQMV Movin' To Mainstream Top 40----------------------------------------

    SANDUSKY RADIO Rhythmic AC KQMV (MOViN 92.5)/SEATTLE has just re-branded itself as a Mainstream Top 40. It will continue to be called MOViN 92.5

    "It really was a no-brainer for us," PD MAYNARD said. "We were practically there already. We are currently top 5 with women 18-34, 18-49 and 25-49 in this highly competitive PPM market. We are doing the work of a Top 40, but not getting any credit for doing so."

    Added GM MARC KAYE, "This evolution of MOViN was simply a case of letting the horse have its head and we continue to look forward to the ride"

    Posted on November 18, 2010 - 08:04 PM #
  41. e_dawg

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    Posts: 344

    I wish that Portland has another CHR station, either Entercom or Alpha Broadcasting that can break up the CHR monopoly from CLear Channel. Look at the ratings for both Z100 and Wild 107.5.

    Posted on November 20, 2010 - 01:43 PM #
  42. This from All Access:

    ------------------------------KIRO-F Adds 'Coast To Coast AM With George Noory'------------------------------

    BONNEVILLE Talk KIRO-F (NEWS TALK 97.3 KIRO FM)/SEATTLE is adding PREMIERE RADIO NETWORKS' "COAST TO COAST AM WITH GEORGE NOORY" for overnights 10p-4a, starting JANUARY 3rd. NOORY will replace the last hour of FRANK SHIERS' local 7-11p show, plus the syndicated ALLEN HUNT, PHIL HENDRIE, and DIRK VAN "FIRST LIGHT" shows.

    "We're very excited to put GEORGE back on the air in the NORTHWEST," said OM RYAN HATCH. "And can't wait to introduce him to a new audience on the FM dial."

    "Being heard on 97.3 KIRO FM is a dream come true," said NOORY. "COAST TO COAST has been number one in the SEATTLE-TACOMA market and we look forward to even bigger gains on NEWS TALK 97.3 KIRO FM. I couldn't be happier."

    NOORY was previously heard in the market on crosstown FISHER Talk KVI-A until that station flipped to Oldies on NOVEMBER 8th.

    Posted on November 22, 2010 - 07:29 PM #
  43. paulwalker

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    Posts: 4,160

    I'm all for local talk, but KIRO has had mixed results during the evening and late night/overnight hours. Probably a good move.

    Posted on November 22, 2010 - 07:39 PM #
  44. This from All Access:

    ----------------------------------------KFNK Changes Call Letters To KSGX----------------------------------------

    CLEAR CHANNEL Adult Hits KFNK(104.9 GEN X 104.9)/SEATTLE gets new call letters becoming KSGX. The new calls coincide with the flip from Active Rock to the GEN X format earlier this month (NET NEWS 11/10).

    Posted on November 30, 2010 - 10:55 PM #
  45. semoochie

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    Posts: 4,896

    See next post.

    Posted on December 1, 2010 - 12:18 AM #
  46. semoochie

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    Posts: 4,896

    I'm guessing the "S" is for "Seattle". I see that KCMS switched to All Christmas today.

    Posted on December 1, 2010 - 12:42 AM #
  47. 104.9's KSGX calls became official on 11/22/10. Prior to 10/21/99, 104.9 was KKBY, known as "Y104.9" (R&B) which followed "Cowboy" Classic Country.

    Posted on December 1, 2010 - 01:23 AM #
  48. Dan_Packard

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    Posts: 491

    ...GEN X 104.9/SEATTLE gets new call letters becoming KSGX.

    What is the Gen X format?

    Posted on December 1, 2010 - 09:24 PM #
  49. This from All Access:

    ----------------------------------------------KTTH Adds Sean Hannity----------------------------------------------

    PREMIERE RADIO NETWORKS' SEAN HANNITY, displaced in SEATTLE when FISHER pulled the plug on the Talk format at now-Oldies KVI-A in NOVEMBER, has landed on crosstown BONNEVILLE Talk KTTH-A (THE TRUTH) for 4-7p (PT), effective JANUARY 3rd. To make room, local talker DAVID BOZE gets cut back to 3-4p, and FOX NEWS RADIO's JOHN GIBSON moves an hour later to 7-10p.

    "Our listeners have made it clear that they want to hear SEAN's view on the news each day," said RYAN HATCH, BONNEVILLE/SEATTLE OM, "We're thrilled to add his show to KTTH's lineup of the most popular, significant conservative voices on radio."

    Posted on December 1, 2010 - 10:33 PM #
  50. Notalent

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    Posts: 2,402

    The Gen X format is 90's based uptempo mix of pop, rock, and early hip hop.

    Picture a 90's CHR that played Nirvana, Notorius B I G, Gwen Stephani, etc.

    Except with no live DJ's.

    Posted on December 1, 2010 - 10:53 PM #

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