Bad radio companies, bad! How dare you fire people who are underperforming and failing to create the level of listenership required to effectively monetize the radio station? Let’s just keep them on ad infinitum due to a handful of fans on the internet.
It's just shocking, I tell you. You'd think this was a commercial enterprise of some sort!
Note from reality: The big bad radio corporations generally do not get rid of people (or formats for that matter) that are successful. It’s often the contrary. If that morning show were working they would have kept it. It’s not about my liking or not liking Nelson & Terry. It’s irrelevant.
PPM has proved what everyone knew forever: There are few people on music driven stations that create real listenership in of themselves. (Sidebar: Those people are talk show hosts.)
And those few (real) on-air personalities that can do it on a music formatted station are being well rewarded at major market stations across the country. The majority of DJ's, however, are finding themselves (often permanently) out of work as they can’t move the needle and such people are (sadly) a dime a dozen.
I ain’t hatin’. That’s just the facts, Jack.
Posted on May 20, 2011 - 11:23 AM